The Business of Sports

Every business wants one thing — a fan base. And nobody does it better than professional sports. Here is a program designed to cover the business side of this exciting world. You’ll hear first-hand from team owners and sports executives. You’ll pick a team and explore program topics through that lens. Study the impact of sports across North America, collective bargaining, how a franchise accrues valuation, and how major stadiums are financed. Examine the shifting demographics of sports fans and see how new technologies are influencing “the game.” If your goal is to work in the sports industry, this program is for you.

Program Dates

Choose the program length that works for you: 2-week sessions and 4-week sessions

Eligibility

For anyone interested in learning about business

Fees

$1495

Explore the business dynamics of U.S. sports

Learn the history, impact, and management of sports in North America.

Delve into the business side of sports through the lens of the four major professional leagues: MLB, NBA, NFL, and NHL.

Study how major league teams achieve financial valuation.

Identify the basic drivers of franchise values, including scarcity, prestige, and media. Learn how fan following impacts valuation.

How do major sports arenas get built?

Discover the challenges — political and physical — of building a major stadium. Learn the costs and methods of financing.

Become fluent in the language of sports marketing.

Study the advertising strategies, social media, sponsorships, contracts for athletes, and the changing distribution of sports media content.

Know the emerging issues facing the four major sports leagues.

A look at the future. Review the growth of women’s sports, fan demographic trends, the influence of gambling, and the effects of globalization.

Explore degrees and careers related to sports.

Topics covered in this program offer a good background for those thinking about pursuing a future in sports marketing, management, investment strategies, and sports journalism.

How You Will Benefit

  • Be able to discuss the business and impact of sports on the U.S.
  • Know the role of business in the sports industry
  • Understand how professional sports franchises are valuable investment assets
  • Learn the impacts of marketing, social media, and advertising 
  • Know the role of sports technology in business
  • Enjoy flexible learning: online lessons are delivered by dynamic videos so you can tune in whenever your schedule allows
  • Earn a certificate of participation from Columbia Business School

Male student taking the Business of Sports program from Columbia Business School

Hear From Columbia Business School

Three Learning Advantages Designed For You

Final Project

  • Create a presentation for the owner of a sports team — make a bid for their franchise 
  • Recommend changes to strategy and marketing 
  • Consider sponsorship and social media components

Mentoring

  • Access to a mentor who provides support and answers questions to deepen your learning
  • Encouragement and direction on all assignments
  • Inspiration and motivation to help you succeed
  • Brainstorming and ideation help as you prepare for your final  project

Flexible Learning

  • 100 percent online; works with your schedule
  • 20 to 25 hours of instruction and program work, including engaging multimedia, simulations, and curated assignments for which you will receive guidance and support
  • Access to a mentor who will guide your progress and help brainstorm ideas

Apply Now For the Next Available Program

December 18 - January 1

The Business of Sports

Length: 2 weeks

Cost: $1495

Application Deadline: Sunday, December 11, 2022

January 8 - February 5

The Business of Sports

Length: 4 weeks

Cost: $1495

Application Deadline: Sunday, January 1, 2023

January 22 - February 5

The Business of Sports

Length: 2 weeks

Cost: $1495

Application Deadline: Sunday, January 15, 2023


All program options have the same educational content, learning materials, and number of assignments. We are offering a condensed version of the program in order to accommodate students’ individual schedules.

Faculty

Salvatore Galatioto | Business of Sports Professor | Columbia Business School

Salvatore Galatioto

Adjunct Professor of Business, Columbia Business School

Mr. Galatioto is President of Galatioto Sports Partners, a top firm in the sports finance and advisory business. He has overseen engagements in more than 100 transactions in the major U.S. professional leagues as financial advisor, arranger, and agent. Clients include the Boston Red Sox, Brooklyn Nets, Chicago Cubs, New York Giants, Seattle Seahawks,Tampa Bay Buccaneers, and many other high-profile franchises.

Program Mentor

Morgan | Sports Course Mentor

Morgan

MBA graduate at Columbia Business School. Worked with professional athletes while at Derek Jeter's sports media startup, The Players' Tribune.

How To Apply

It’s easy. No transcripts or letters of recommendation are required. Our application asks you to provide the following:

  • Your basic contact information
  • Why you wish to take this program, and a bit of your story, through writing, video, photos — any media you prefer.

Begin the guided process. It should take only a few minutes to answer the questions.

Begin the process.

Female student submitting an application for the Business of Sports online enrichment program

Want To Know More?

Sign up for more information and we’ll be in touch.

Admissions

Our application process is easy. You can expect a prompt decision.

Start Application

Frequently Asked Questions

How will you be graded? What are assignments like? How much time do you have to turn around a project? When do you find out if you're admitted?

Answers To Your Questions Here

Scholarships

We offer need-based scholarships in each cohort to students exhibiting high potential and an inability to pay full tuition. If you would like to be considered for a scholarship but you:

  • Haven't applied to the program, complete your application now. The scholarship application is included.
  • Applied to the program and didn't fill out a scholarship request, reach out to us at support@kup.gsb.columbia.edu for assistance.
  • Are unsure about whether or not you applied for a scholarship, reach out to us at support@kup.gsb.columbia.edu for assistance.

The University reserves the right to modify the program as may become necessary.